The Hebb brand is no newcomer to electric-powered lifestyle equipment. Prior to its e-bike venture,  Hebb established a fitness company from scratch that became one of the most successful treadmill manufacturers in the world. Hebb’s Trimline brand was so well-received in the marketplace that Schwinn Cycling and Fitness bought the company, which shortly after became Nautilus Fitness. The Hebb brand is synonymous with quality, reliability, and world-class customer service. Hebb’s expertise in Asian manufacturing, sourcing and quality assurance of motors and controllers makes its strong presence in the e-bike category a natural, seamless extension.